Topic 3: Public Relations eBook
The Public Relations eBook is a small business guide on how to build a public relations strategy and get publicity for your brand without paying an agency thousands per month.
Learn how to empower yourself, build relationships, and land media coverage so you can earn recognition within the market.
Angelica, founder of Experience Millennial and multiple e-commerce businesses, has documented the exact strategies she has used over the past 8 years to market her client’s brands.
What’s inside:
- 44 page workbook (9 exercises + templates)
- 6 modules
The eBook:
Module 1 – The Basics
• Understand the difference between marketing, advertising, publicity, and public relations
• Choosing the right media type for your brand
• Examples of publicity
• Knowing your why
• Ps of marketing and publicity
Module 2 – Perfecting Your Pitch and Angle
•Knowing how to write about your brand while incorporating your USP
• Identifying your customer while crafting your story and writing your pitch• Important dates and themes
• Getting product featured in Holiday Gift Guides
Module 3 – Preparing to Pitch
• Organizing assets including your press kit
• Discovering media that fits by maintaining and editorial calendar, knowing who to pitch to, and understanding common mistakes
Module 4 – Getting Coverage
• When to pitch and follow up
Module 5 – Additional Publicity
• How to work with social media influencers, celebrities, and podcast hosts• Tracking your success
Module 6 – Leveraging Press
• Leveraging your press mentions
Download details:
Once paid, you will receive an email with a secure link to the file lasting 24 hours after the first download.
The Public Relations eBook is a small business guide on how to build a public relations strategy and get publicity for your brand without paying an agency thousands per month.
Learn how to empower yourself, build relationships, and land media coverage so you can earn recognition within the market.
Angelica, founder of Experience Millennial and multiple e-commerce businesses, has documented the exact strategies she has used over the past 8 years to market her client’s brands.
What’s inside:
- 44 page workbook (9 exercises + templates)
- 6 modules
The eBook:
Module 1 – The Basics
• Understand the difference between marketing, advertising, publicity, and public relations
• Choosing the right media type for your brand
• Examples of publicity
• Knowing your why
• Ps of marketing and publicity
Module 2 – Perfecting Your Pitch and Angle
•Knowing how to write about your brand while incorporating your USP
• Identifying your customer while crafting your story and writing your pitch• Important dates and themes
• Getting product featured in Holiday Gift Guides
Module 3 – Preparing to Pitch
• Organizing assets including your press kit
• Discovering media that fits by maintaining and editorial calendar, knowing who to pitch to, and understanding common mistakes
Module 4 – Getting Coverage
• When to pitch and follow up
Module 5 – Additional Publicity
• How to work with social media influencers, celebrities, and podcast hosts• Tracking your success
Module 6 – Leveraging Press
• Leveraging your press mentions
Download details:
Once paid, you will receive an email with a secure link to the file lasting 24 hours after the first download.
The Public Relations eBook is a small business guide on how to build a public relations strategy and get publicity for your brand without paying an agency thousands per month.
Learn how to empower yourself, build relationships, and land media coverage so you can earn recognition within the market.
Angelica, founder of Experience Millennial and multiple e-commerce businesses, has documented the exact strategies she has used over the past 8 years to market her client’s brands.
What’s inside:
- 44 page workbook (9 exercises + templates)
- 6 modules
The eBook:
Module 1 – The Basics
• Understand the difference between marketing, advertising, publicity, and public relations
• Choosing the right media type for your brand
• Examples of publicity
• Knowing your why
• Ps of marketing and publicity
Module 2 – Perfecting Your Pitch and Angle
•Knowing how to write about your brand while incorporating your USP
• Identifying your customer while crafting your story and writing your pitch• Important dates and themes
• Getting product featured in Holiday Gift Guides
Module 3 – Preparing to Pitch
• Organizing assets including your press kit
• Discovering media that fits by maintaining and editorial calendar, knowing who to pitch to, and understanding common mistakes
Module 4 – Getting Coverage
• When to pitch and follow up
Module 5 – Additional Publicity
• How to work with social media influencers, celebrities, and podcast hosts• Tracking your success
Module 6 – Leveraging Press
• Leveraging your press mentions
Download details:
Once paid, you will receive an email with a secure link to the file lasting 24 hours after the first download.