Part 1: Brand Discovery
Summary:
This eBook will teach you how to effectively articulate and communicate your brand to your audience and create cohesion through every consumer touch-point. From how you position your brand, to finding your dream client, we will create a brand identity that provides clarity and builds trust.
It’s also important to recognize that your brand identity is not just your company, but also an extension of you; people buy from people, so this course is going to teach you how to create the mindset and curate an emotional connection with your audience.
What’s Inside:
- 75 page workbook (11 exercises + templates)
- 4 modules
The eBook:
Module 1 – Creating the Mindset
Find a confident and clear mindset so you are prepared to take on your brand.
Module 2 – Brand Identity
Discover the emotions and brand elements behind your brand.
Module 3 – Niche and Customer Discovery
Uncover your targeted niche and dream client through a discovery process.
Module 4 – Branding Assets
Put your dream client profiles to work by crafting a brand bio, developing an identity, creating a mood board, choosing your style elements, and implementing a style guide.